If you’re a teacher, you might be thinking, Business person? Who, me?
All I’ve ever known is teaching, and I’m not sure if I can do anything else.
In my last post, I wrote about how common this self-doubt is among those who’ve taught.
It shouldn’t be this way. If you’re like most teachers, you’ve got plenty of credentials: hours of professional development credits, a master’s degree (or one that’s in progress), plus a certification or two. And you’ve got a host of specialized skills, like knowing how to keep 25 kids from jumping out the window on an early dismissal day.
Say it with me:
Those who teach can do.
That’s right: if you can teach, you can succeed outside teaching.
In fact, teaching requires many of the same skills every business needs.
Just ask Chris Cooper. He started his own copywriting service after eight years of teaching high school English. As he built his business, Chris realized he wasn’t starting from scratch. Years in the classroom had already taught him how to market himself, land clients, and deliver high-quality work.
Here are just a few of the business skills teachers have, according to Chris:
Strong focus on objectives
Every good teaching lesson has an objective, a focus that drives every activity and discussion. It’s like a road map for the day. As a teacher, I had a love/hate relationship with objectives. Sometimes I wanted to embrace the tangents that come with learning. In a business setting though, there’s little room for tangents when time is money, so personal and client objectives drive everything I do.
The first question I ask every time I sit down with a client is about their objective. How can you do a good job for them if you don’t know what they want? What are they trying to do and whom are they trying to reach?
Whether you’re starting your own business or working for someone else, you can use objectives in the same way you used them in a classroom — to drive activities and discussions.
Objectives are nothing more than goals. What needs to be accomplished? How will you get there and how will you know you succeeded? You might be setting a financial objective, a project objective, or a new career objective. No matter what your next path is, you’ll need to know where you’re going today, next year, and five years from now.
Make your objectives clear and measurable with deadlines and you’re on the right track.
Ability to make every minute count
High school kids don’t like to have their time wasted. They’ll tolerate it because that’s about all they can do, but they want something they can use, something valuable to them. Once I noticed them watching the clock, I knew the value of my lesson was gone.
Customers and clients are no different. But unlike those kids in those seats, they do have a choice. And they’ll walk if you don’t immediately show them the value you can provide.
The worst thing we can do as business owners or employees is let money walk out the door. Value comes from solving other people’s problems. It’s a combination of identifying needs, providing solutions, and giving a little more than is expected. You can sell shoes in department store or sell copywriting services like me, but the bottom line is that you should always give people more than they expect.
Sales, marketing, blogging, copywriting, high school English. Doesn’t matter. Your audience is asking for the same thing. Value.
Ability to scaffold and simplify complicated ideas
I’m often called upon as a copywriter because people can’t get out of their bubble. They throw around acronyms. They speak industry jargon and lingo. It sounds like a foreign language to everyone else. And it turns people off. You can’t engage people if they feel like outsiders.
Teachers call it scaffolding — breaking complex ideas into easily digestible steps that build upon one another (you know, like a scaffold).
If you’re selling something, it’s called a sales funnel. You start with a group of people who may be interested in your product or service and you take a series of actions to move them down the funnel toward buying. In marketing, you might start people off with a welcoming email, then set an autoresponder to update them about new products or sales every few days or weeks.
Simple or easy isn’t to be mistaken for dumb. I’m not talking about dumbing anything down. I’m talking about making whatever you’re selling relatable to everyone.
In business, just like scaffolding a complex lesson, you want to constantly move people forward by making the big picture digestible. One. Bite. At. A. Time.
Looking for more skills to add to your post-teaching resume, or inspiration to jumpstart a business of your own? Check out Chris’s original post: Nine Business Lessons I Learned from Being a Teacher.
If you’re a teacher-turned-entrepreneur like Chris — or a teacher/entrepreneur — how has having classroom experience helped you?
Why You Should Quit Teaching and Work for Yourself (Real Good Writing)
Five Skills Teachers Have That Employers Want (this blog)